Now Aston Martin is on the threshold of something truly special. We have entered a new period of change quite unlike anything we have undergone before. This is not something new to our company – Aston Martin has had to continually move to survive. Over the past five years alone Aston Martin has been through some of the most dramatic and profound changes in its entire history. The launch of the DB9 was a significant moment as it reflects the company today and the future direction that we are now taking. But it’s more than just a launch of a new car; it’s the re-launch of Aston Martin as a brand. It is a signal that Aston Martin is set to become a serious contender in the world sports car market.
Our plans do not end there. In addition to the Vanquish S and the DB9, we have introduced a third model line with the addition of the V8 Vantage and this will allow just a few more people access to what we regard as the world’s most exclusive sports car company.
However, Aston Martin is not about to become a mass producer – we will not forget our roots or the special aspects of the brand that make up our DNA. Aston Martin is not about numbers and statistics. We are passionate about the cars we produce and we know this is a passion shared by our enthusiastic owners. All of our sports cars will continue to be hand-built and bespoke but using high technology processes in a very modern environment.

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